Blogs.

  1. Adjusting to the new reality: how can brands improve employee wellbeing in the times of social distancing?

    As 20% of the global population is under some form of lockdown, how can businesses balance profitability with employee wellbeing?

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  2. Somo is the best digital agency to work for in 2020, according to Campaign Magazine

    Somo is the best digital agency to work for in 2020, according to Campaign Magazine

    We’re delighted to announce we’re the best digital agency to work for in 2020, and ranked a high #4 in the overall ranking!

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  3. Adapting to working at home: the best tools you need for collaboration

    Adapting to working at home: the best tools you need for collaboration

    With Coronavirus impacting our everyday lives and forcing us to stay at home, how do we effectively adapt to working remotely?

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  4. Why Blockchain is not my favourite technology

    Why Blockchain is not my favourite technology

    Our Technical Architect Andrew Wyld explores what is a Blockchain and how it lives up to its promise.

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  5. Celebrating International Women’s Day

    Celebrating International Women’s Day

    This International Women's Day, we celebrate Somo and ask our female colleagues what equality is for them.

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  6. Somo asks One Question: Event summary

    Somo asks One Question: Event summary

    We summarise our Somo asks One Question event; where we discussed the question, ‘how do we design products for people and profit?'

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  7. Companies today must balance ethics with profitability

    Companies today must balance ethics with profitability

    How do we design products for people and profit? On 25th Feb, we’ll tackle this question from a range of different perspectives.

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  8. Digitizing car buying in the US

    Digitizing car buying in the US

    The auto industry is one of the most lucrative businesses in the world. But it's now time for it to digitally transform.

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  9. Meet Darren – Somo's Senior In-House Recruiter

    Meet Darren – Somo's Senior In-House Recruiter

    Meet Darren – our recruitment hero. What's his typical day like? Which team would he most like to swap places with?

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  10. What is the real human impact of technology for 2020?

    What is the real human impact of technology for 2020?

    Our new 2020 Digital Trends report has landed! Here, we go far deeper than simply pulling out a list of new tech innovations.

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  11. What will make car-buyers switch to electric?

    What will make car-buyers switch to electric?

    As the warnings of climate change enter our daily newsfeed, what will it take to encourage mass electric vehicle adoption?

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  12. Transform or you'll be left with a diminished audience (podcast)

    Transform or you'll be left with a diminished audience (podcast)

    In this conversation with Venturi, our CSO Ross Sleight shares his thoughts on the need for customer-centric transformation.

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  13. FinTech Connect 2019: Key Takeaways

    FinTech Connect 2019: Key Takeaways

    Somo's CSO Ross shares his thoughts on the future of financial services and how companies can create real product differentiation.

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  14. Accelerating change: are auto brands meeting the needs of modern users?

    Accelerating change: are auto brands meeting the needs of modern users?

    Somo’s CGO Rebecca describes how digital can be used to approach some of the major issues affecting the automotive industry.

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  15. TechConnect Live 2019: Using data as a catalyst for digital transformation

    TechConnect Live 2019: Using data as a catalyst for digital transformation

    At TechConnect Live 2019, our CSO Ross Sleight explored the role of data in creating a digital transformation strategy.

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  16. Waking up to the reality of electric vehicles

    Waking up to the reality of electric vehicles

    Somo’s CGO Rebecca Crook looks at some of the stark analysis of Somo’s recent automotive customer survey.

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  17. Somo wins at The Drum B2B awards for Digital Transformation Initiative of the Year!

    Somo wins at The Drum B2B awards for Digital Transformation Initiative of the Year!

    Thrilled to share our work with Siemens FS has won the Digital Transformation Initiative of the Year at The Drum B2B awards!

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  18. Somo’s CSO, Ross Sleight, to speak at this year’s FinTech Connect 2019

    Somo’s CSO, Ross Sleight, to speak at this year’s FinTech Connect 2019

    Our CSO is speaking at FinTech Connect this year, sharing how product differentiation can be accelerated by meeting customer needs

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  19. Somo's the youngest largest design and build agency!

    Somo's the youngest largest design and build agency!

    We’re thrilled to once again feature in Econsultancy’s highly anticipated Top 100 Digital Agencies Report!

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  20. The evolution of the airport experience

    The evolution of the airport experience

    Airlines push the digital agenda by creating a more efficient UX. But there's one area of travel that has not moved as quickly.

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  21. Smiles and scares – thinking about facial recognition

    Smiles and scares – thinking about facial recognition

    Facial recognition tech is attracting a lot of headlines at the moment, and for all the wrong reasons. What’s all the fuss about?

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  22. Introducing Somo Sparks

    Introducing Somo Sparks

    Say hello to Somo Sparks – the occasional podcast featuring our product, design and tech superstars.

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  23. Keeping Audi in the driver’s seat: Somo wins BIMA for Audi UK project

    Keeping Audi in the driver’s seat: Somo wins BIMA for Audi UK project

    We scooped Best Use of Digital in Automotive award at the prestigious 2019 BIMA Awards! Find out more about this winning project.

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  24. Why traditional car dealerships need to embrace digital transformation

    Why traditional car dealerships need to embrace digital transformation

    The shift in customer buying habits and expectations has unearthed some key challenges for traditional dealerships.

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  25. Meet Jade – Somo's Associate Designer

    Meet Jade – Somo's Associate Designer

    Meet Jade – our Associate Designer. What's her typical day like? And what's her favourite thing about Somo?

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  26. Transform or die: the rise of The Agile CFO

    Transform or die: the rise of The Agile CFO

    Modern businesses adopt agile to reduce the uncertainty of digital projects. But what are the key benefits of agile for a CFO?

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  27. Meet John – Somo's IT Support Technician

    Meet John – Somo's IT Support Technician

    Meet John – our IT superstar. What's his typical day like? What's his favourite thing about IT? And what's his secret talent?

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  28. Showcasing Blackout at AWS Summit London 2019

    Showcasing Blackout at AWS Summit London 2019

    More than 12,000 people attended AWS Summit London 2019. This year, we showcased Blackout Technologies.

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  29. Meet Gina – Somo's Agile Facilitator

    Meet Gina – Somo's Agile Facilitator

    Meet Gina – our US-based Agile Facilitator. What's her day-to-day job like? And what are her three interesting facts?

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  30. Meet Simon – Somo's Senior Product Manager

    Meet Simon – Somo's Senior Product Manager

    Meet Simon – our Senior Product Manager. What's his typical day like? And what does he love about Somo?

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  31. Somo ranked #2 in Campaign Live’s Best Places to Work 2019

    Somo ranked #2 in Campaign Live’s Best Places to Work 2019

    Campaign Live recently picked the 50 Best Places to Work in 2019 and Somo ranked #2 in medium-sized agencies and #6 overall!

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  32. Assassin's Screed: powering advances in Egyptology with AI

    Assassin's Screed: powering advances in Egyptology with AI

    Hieroglyphs' meanings are so conditional on their surroundings — it seems like a golden problem for machine translation to solve.

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  33. VR: Vomit Reduction

    VR: Vomit Reduction

    Virtual reality is described as an immersive experience. But, there are some people who find virtual reality a little nauseating.

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  34. Somo wins DADI 2018 for the revolutionary Blackout project

    Somo wins DADI 2018 for the revolutionary Blackout project

    We're delighted to share we won a Technical Innovation award at the prestigious DADI 2018 for our work with Blackout Technologies!

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  35. How to build your product analytics stack

    How to build your product analytics stack

    The six core components that you need to create a successful comprehensive stack for modern product teams.

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  36. Using Machine Learning Techniques To Build Smarter Solutions

    Using Machine Learning Techniques To Build Smarter Solutions

    Understanding Artificial Intelligence and how we should use machine learning techniques to build smarter solutions.

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  37. Unravelling Product Management

    Unravelling Product Management

    The evolution of agile development is hugely significant for effective Product Leadership of software products.

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  38. The importance of empathy for a Product Manager

    The importance of empathy for a Product Manager

    The importance of understanding the personal nature of opinions, for Project Managers wishing to demonstrate empathy.

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  39. Building a Great Digital Product Culture

    Building a Great Digital Product Culture

    In the last 10-15 years, tech companies have shifted their approach to 'digital'; delivering great products and services.

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  40. The impact of innovation and technology on businesses in 2018

    The impact of innovation and technology on businesses in 2018

    Our strategy, product and technical experts provide key insights on leveraging the emerging technologies of 2018 to drive growth.

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