Blogs

We have a lot to say – and we love to share it with the world. A collection of thoughts and actionable advice from our team of over 200 global digital experts.

  1. We're unpicking some of the common misconceptions and myths associated with qualitative user research.

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  2. Building loyalty in the age of new delivery models

    How can retailers build and maintain customer loyalty in the age of rapid delivery models?

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  3. Four things I’ve learned in my role as a Product Manager

    Our Product Associate, Alex shares what he learnt from completing PMHQ's Product Management course.

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  4. Three Product Manager role myths... busted!

    Our Product Manager Maria explores common misconceptions about the product role – and shares what it truly entails.

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  5. #breakthebias: a view from our Somo-ers

    To celebrate International Women’s Day, we sat down with some of our Somo-ers to discuss this year's theme #breakthebias.

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  6. Implementing agile at scale with a product mindset

    Our VP Product, Ben Magnus outlines the parallels between building a digital product and implementing agile at scale.

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  7. Have Aldi and Muji mastered cashierless shopping?

    We visited two new cashier-less stores, Aldi and Muji, to see if they've mastered providing an efficient digital experience.

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  8. Meet Naty Gomez – Somo’s People Experience Manager

    Meet Naty, Somo's People Experience Manager. She's answering our questions about life at Somo and what her superpower would be.

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  9. Leading UK Independent digital product agency Somo is acquired by global digital powerhouse CI&T

    We're pleased to share the news that Somo has been acquired by global digital powerhouse, CI&T!

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  10. CI&T acquires Somo to accelerate its growth in EMEA

    We're excited to share that Somo will be joining the CI&T family, a global digital specialist with digital products at their heart

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