From Dealerships to Digital.

White paper
Spring 2021

Whilst the pandemic has seen consumer behaviours change rapidly across all industries, fuelling a greater need for digital transformation, the automotive industry has seen the most accelerated and defined of those changes.

So, with digital transformation so strong in other industries, are car brands delivering what customers need?

In our latest Somo Trends report, we asked 2,000 UK motorists about their car buying experiences and how digital is becoming more influential in their purchase journeys.

Download our report to find out more about:

  • How digital is now dominating every aspect of the car buying journey.

  • The demand from consumers for engaging digital tools.

  • How digital customer experience is now king.


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