The Electric Car Revolution .

Somo Trends
Autumn 2021

As the 2030 ban on new petrol and diesel cars gets closer, cost is clearly a key consumer barrier alongside several infrastructure and adoption challenges. But one area that can help tip the balance in favour of EV is digital technology.

Inside our report we consider four areas where the automotive industry can help accelerate the EV switchover:

  • Changing perceptions about cost 

  • Digital experiences for non-EV owners 

  • Using driver advocacy to spread the word

  • Bringing the public health issue to the fore

Plus, it includes insights from our exclusive research carried out in August 2021, where we surveyed both EV and non-EV drivers.


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